whats is perfect?

Yesterday I was at the studio, giving it a fresh coat of paint to prepare for our exhibition next month.

Radiohead was playing in the background — the kind of music that makes you feel a little bit introspective, whether you realise it or not.

Paint roller in hand, covered in tiny dark grey splatters (including on my favourite crop top that Bonds don’t make anymore), trying to manoeuvre a way-too-long paint roller stick between the kitchen bench and the wall…

And then I had this thought land:

I think I’ve spent this whole time simply creating my perfect job.

Not perfect in the sense that it’s easy (what is even easy these days?!).
And definitely not perfect in the sense that everything runs smoothly all the time, and I’ve figured out “the system” (HAH).

But perfect in the sense that… it fits.

I love my job. Like, a whole lot.

I get to show up as myself every single day. Not some polished or “professional” version that feels slightly disconnected and spends way too long picking an outfit (not that I don’t appreciate getting fancy — it’s just not for me every day). I just get to show up as me.

And the people I work with?

They’re genuinely people I would choose to hang out with outside of work. The kind of humans you want to sit around with, have a coffee (or a gin and tonic), share stories, laugh a bit too loudly, and talk about life.

Every day, I get to hear people’s stories — and share my own — while building something alongside humans I actually like.

What’s also funny is that if you follow a lot of “business advice,” none of this should have worked (recovering business and finance self-help book addict over here).

You’re meant to pick one thing.
Stick to it.
Become the key person of influence in it.

“Just teach yoga.”
Be the yoga studio.
Make it clear. Make it simple. People are exhausted — they don’t want too many options, they want clarity.

And look… I get why that advice exists.

And hey, if I followed it, maybe I’d stop racking up such huge freaking bills with the ATO >.<

But it’s just not me.

I can’t offer only one thing.

Our studio started with yoga, but now offers Pilates, and there’s even a hoop dance and roller dance class floating around on the timetable too.

And this slightly random, eclectic variety… it just sort of happened.

Reformer Pilates machines quite literally fell into our lap in 2024.
Circus has always been quietly sitting in the background because that’s the industry I came from before I ever found yoga.
Art has been in my life since I knew how to hold a crayon — and now we’re hosting exhibitions, showcasing artists who completely blow my mind, collaborating on merch, and painting our walls with things that actually feel like us.

None of it was part of some grand, perfectly mapped-out strategy.

It was just… following what felt interesting.
What felt aligned.
What felt like something we wanted to explore.

And over time, all those “random” pieces started to form something that actually… makes sense.

Not on paper.
But in real life.

Standing there, painting the studio, listening to Radiohead, I realised:

I still work hard.
I still have long days.
And I definitely have moments that feel overwhelming.

But the difference is — I get to choose.

I get to choose what I build.
I get to choose how I spend my time.
I get to choose who I work with.
I get to choose what this business becomes.

Every single day.

And honestly?

You couldn’t pay me enough to trade that away.

Because it’s not just a job anymore.

It’s a life I actually want to be in.

And maybe that’s also why I care so much about things like our teacher trainings.

Not because I think everyone needs to go and become a yoga teacher.
But because spaces like that are often where people start to reconnect with themselves a little more honestly.

Where they get curious.
Where they try something new.
Where they realise they might actually have more choice than they thought.

If that’s something that’s been sitting in the back of your mind lately, just quietly tapping you on the shoulder…

Shameless plug incoming.

Our next Yoga Teacher Training starts June 16th.
We run it Tuesday evenings in studio + Thursday evenings online via Zoom, so it’s built to actually fit into real life.

And if you have been thinking about it, just a little nudge — early bird finishes March 31st, and you can save $250 off with the code YOGA2026.

No pressure. Just information.

Because whether it’s yoga, business, art, or something completely different…

You do get to choose.

— Annika xx